Erste Bank Anna Nagl

I worked on this project during my time at MXR Productions (Vienna). This was a very challenging project, as it required us to dive into the unknown territory of Ai tools for video production. I spent around 160 hours creating a 3D Animation of the entire middle section of the spot, which included building multiple indoor, outdoor scenes, camera animation, lighting, posing and modeling. The 3D renders where then put through an Ai to give it the final touches to make it look as good as it does now. The technology is definitely not quite there yet, but I think this project also really showed that artist are infact not replaced, but it instead creates more work, since more time can be spent on creative decisions. The most difficult part for me was to get the camera animations right while also timing all other events in the animation (lighting change, paper flying, transitions etc)